Gameplay tutorials have come in various forms, ranging from HUD walkthroughs to quests that showcase the world and mechanics of the game.įurthermore, free playable demos are marketing material that function not only as teasers, but also as tutorials. This of course is not entirely new, as we are familiar with tutorials from a variety of games. The core mechanics and social benefits of the game need to be sold to the players in a matter of minutes. Therefore developers need to catch and hold their attention both through viral spread and gameplay itself. Developers can no longer trust that their players will make the effort of learning the ropes of their game through a set of challenges, just because they have spent tens of dollars to get the game at their hands.īecause players of social games do not fork out money to have the chance to try out a game, their time is of precious quantity. Introduction: Tutorials and the Freemium business modelĪs the freemium business model is becoming de facto standard in social games, the key design features factoring into acquiring and retaining players are shifting.
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